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About

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CONTENT MANAGEMENT CONSULTANT

PROPOSED WORKPLAN

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GOAL 1- Strategy and plan for a restructured Transforming Education Hub

Key Action Steps:

  • Immersion with key people, digital tools, as well as the creation of user channels for internal communication.

  • Conducting a dynamic based on Non-Violent Communication to get to know the team and exchange knowledge, expectations, and experiences that can add to the development of the project.

  • Realization of the plan based on Public Relations for the development of strategic communication projects: in-depth case study, diagnosis, stakeholder mapping, interviews, communication channels, metrics and measurement in the short, medium and long term.

  • Conceptualization and oversee information about architecture, user experience (UX) and overall web design for a restructured Transforming Education Hub.

  • Work on the plan to manage the English content of the Hub, upload content and create new pages where required, including drafting content.

  • Starting to support promotion of a social media activation around International Education Day with a dedicated web-page featuring an Open Letter to governments.

Timeline: December 2022

Overwall Coordination: 

  • Focal point in UNESCO KMS Communications Group; collaborate with UNESCO’s internal web and social media services and external online communications groups in order to improve outreach. 

  • Manage contracts for web development and social media, design and developers, as well as other contracts as needed.

  • Support coordination of digital communications for the IAS.

Donations and Value Suggestions

One hundred percent of the amount collected will be used to purchase basic food baskets and deliver them to the homes of these families that have our support. Suggested donation amounts are:BRL 50🇧🇷BRL 80orBRL 120🇧🇷 However, each person can donate the amount they can and want to contribute. Donations will be collected through the Apppicpay🇧🇷

GOAL 3 - TES-follow-up digital engagement and community-building plan, plus an online engagement plan for HLSC members

Key Action Steps:

  • Conducting a dynamic based on Non-Violent Communication to promote community and work with soft skills.

  • Work closely with web developer to restructure the Hub, conduct UAT testing and ensure an enhanced user experience.

  • Support with digital content creation. 

  • Solicit calls and promote and disseminate content from key partners.

Timeline: February 2023​​

Overwall Coordination: 

  • Focal point in UNESCO KMS Communications Group; collaborate with UNESCO’s internal web and social media services and external online communications groups in order to improve outreach. 

  • Manage contracts for web development and social media, design and developers, as well as other contracts as needed.

  • Support coordination of digital communications for the IAS.

Thank you for being part of this solidarity network!

GOAL 4 - web/digital performance report based on key metric compilation

Key Action Steps:

  • Oversee quality assurance of social media content, and oversee use of social media platforms to ensure coherent messaging and boost visibility of the IAS and the HLSC.

  • With the social media consultant, develop a comprehensive report on social media outreach, compiling key metrics.

  • Facilitate online engagement of HLSC members on Teams based on the education for peace methodology The Art of Living in Peace, awarded by UNESCO in 2000.

Timeline: March 2023

Expected Outcome:
Evaluation Methodology:

Overwall Coordination: 

  • Focal point in UNESCO KMS Communications Group; collaborate with UNESCO’s internal web and social media services and external online communications groups in order to improve outreach. 

  • Manage contracts for web development and social media, design and developers, as well as other contracts as needed.

  • Support coordination of digital communications for the IAS.

Móveis de sala de aula

Comments

  • The working hours during the five-day week will be adapted to the demand of the team in the central European standard time zone (GMT+1). 

  • During the consultancy months, the project work with UNESCO will be the priority between my professional and academic activities.

  • This proposal is open to any kind of adaptation that may be necessary for the best functioning of the demand of personal and team work.

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